The Art Direction
Our project finds its artistic origin in a series of masks I designed for the covers of King Sheep’s songs “Golden Age” and “All in Line” (find them in the website gallery
). The idea was to personalize an emotion, a spirit. Each mask also represents one of the members of the band. The video clip is the final stone to the surreal world we created together, a magical universe born from the union of music and illustration.
We used graphites of different greasiness on paper to create the figurative elements. Our goal was to bring sensitivity and smoothness to the video clip. Besides, we tried to create depth through the imbrication of light and shadow.
For the abstract elements, we explored different kinds of techniques of inking, water colouring as well as painting with paint brushes, dabbers or using air-brush guns. Once this experimental process was over, we had a set of motives and materials we used to create the skies, waters and nebulas. Even though it is probably more time-consuming than using a graphic tablet, it was essential for us to draw “the classic way” to bring depth and credibility to our artistic universe. Once the illustration work was over we ended up with more than a hundred drawing boards.