Quentin Goupille — Portfolio

DRAGPLAYPAUSEENTERFLIP IT!

Scroll

about

VisittheWebsite

Created ^to be shared ❊

Scroll

Christofle

Client

Christofle

Date

2020

Role

Art Direction

Conception

UI & UX Design

The Art of Living is indeed an Art: inventing a universe, taking pleasure in decorating a house, setting a table, sharing the good and the beautiful, cultivating the happiness of each moment. Since 1830, Christofle has been creating, with elegance and know-how, exceptional table art, refined jewelry and home accessories.

^theDes-
ign

The Identity

Christofle’s renewal is part of a larger transformation of the brand’s image. The first part of the process was undertaken by BETC Design who worked on the identity: overhaul of the logo and blazon, and creation of a colour identity: “peacock green”. It was then our turn to enrich those new elements and apply them to their digital assets. We chose the Optima font for its similarities with the logo and created a colour, “terracotta”, to prioritize information. Finally, we created an interface combining the codes usually used in the luxury sector, web standards and new norms of accessibility.

The Catalog

The website regroups 3,500 pieces including forks, spoons or even earrings. In order to emphasize the majesty of the silverware we chose to complete our graphic chart with a cream colour for the backgrounds. Finally, each product picture had to be studied and rethought to bring the best out of it. Our objective was to create uniformity through clear guidelines for the shooting of the new catalog.

✹ Digital Logo.

✹ Typography № 1.

✹ Typography № 2.

✹ UI Colours.

✹ Print Logo.

✹ Bags.

✹ Packaging.

The Product page

The product page was the main challenge for this website. This key element had to present and magnify the different characteristics of each item. We then had to apply it to the whole catalog. Every part has been designed as windows you can activate or deactivate depending on the amount of information.

The E-Commerce Experience

In order to offer a unique experience we decided to design personalized routes. Every customer will therefore discover different contents depending on their profile. A new potential customer using the website for the first time will not be presented with the same elements as another client or a person who just bought an item.